By Destiny Obinna
Nigerians stand to win 12 brand-new Sports Utility Vehicles (SUVs), ₦60 million in cash prizes for 60 consumers and thousands of other rewards as MAGGI marks 60 years in the country’s food market with an ambitious consumer promotion by Nestlé Nigeria Plc.
The anniversary campaign, tagged MAGGI @ 60 Text and Win, offers consumers opportunities to win ₦1 million each, household appliances, airtime and additional cash prizes as the brand celebrates six decades of its presence in Nigerian homes.
The promotion, which runs from November 1 to December 31, 2026, forms part of activities marking MAGGI’s 60-year journey in Nigeria, during which it has become a familiar name in household cooking, family traditions and the country’s culinary culture.
Speaking at the anniversary press conference in Lagos, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, said the milestone represented more than the history of a seasoning brand, highlighting the relationships, investments and business partnerships built around MAGGI over the years.
“When we look back on 60 years of MAGGI in Nigeria, we see far more than the history of a brand. We see generations of families who have made us part of their lives, investments that have helped strengthen local capabilities, and partnerships that have created opportunities for people and businesses across the country,” he said.
Elhusseini said the anniversary also reinforced the company’s responsibility to maintain consumer confidence through quality, consistent standards and continued innovation.
“These contributions remind us of the responsibility that comes with the trust Nigerians have placed in us. That means maintaining the quality and standards consumers expect from us, while continuing to listen to their needs. As we celebrate this milestone, our commitment is to keep earning that trust and contributing positively to Nigeria’s future,” he added.
Over the past six decades, MAGGI has evolved alongside changing consumer preferences, with Nestlé investing in local manufacturing capabilities and partnerships supporting the brand’s production and distribution network.
The company’s value chain involves farmers, suppliers, transporters, distributors and retailers whose activities contribute to the brand’s presence in markets and homes across the country.
Explaining the consumer reward initiative, Funmi Osineye, Category Business Manager for Culinary at Nestlé Nigeria, said the anniversary promotion was designed to appreciate Nigerians for their longstanding relationship with the brand.
“We wanted to celebrate 60 years of MAGGI in a truly MAGGI-NIFICENT way, with the people who have made this journey possible at the heart of it all,” she said.
Osineye disclosed that 12 consumers would win brand-new SUVs, while 60 others would become millionaires with cash prizes of ₦1 million each.
“There are also thousands of other exciting prizes to be won, including lots of deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and several cash prizes to be won. It is our way of saying thank you to Nigerians for six wonderful decades and inviting everyone to celebrate with us,” she said.
To participate, consumers aged 18 and above are required to purchase promotional packs of MAGGI Star, MAGGI Star Double Cube or MAGGI Chicken Flavour, locate the unique code inside the pack and dial 80113# or scan the QR code on the packaging to follow the entry instructions.
Eligible entries will qualify for the promotion’s weekly draws.
Beyond rewarding consumers, Nestlé is also recognising its distribution network, with 15 leading MAGGI distributors scheduled to receive an all-expenses-paid trip to Cairo, Egypt, in appreciation of their longstanding partnership and contributions to the brand’s growth.
The anniversary celebrations will further feature the unveiling of a commemorative documentary chronicling MAGGI’s six-decade journey in Nigeria.
The documentary will tell the brand’s story through the experiences of consumers, farmers, distributors, creators and other individuals who have contributed to its development, including its first Marketing Manager.
The initiative is expected to showcase the people, partnerships and defining moments behind the brand’s longstanding relationship with Nigerian consumers.
As MAGGI enters another decade in Nigeria, the anniversary highlights the commercial significance of consumer loyalty, local manufacturing and partnerships in sustaining a household brand in a competitive market.
For Nestlé, the 60-year milestone is not only an opportunity to celebrate its history but also a renewed commitment to consumers, business partners and the Nigerian market.
