QNET unveils new technologies, moves to tackle brand fraud in Nigeria

By Destiny Obinna

Global direct-selling and wellness company, QNET, has unveiled new technology-driven wellness products and renewed its commitment to tackling fraudulent activities, counterfeiting and brand misrepresentation in Nigeria.

The company said it was strengthening collaboration with Nigerian law enforcement and regulatory agencies to address the activities of individuals allegedly exploiting its name for fraudulent recruitment and other illegal operations.

Speaking at its annual media session during QNET EXPO’26 in Lagos on November 12, 2026, the company’s General Manager, Mr Ayokunmi Solesi, identified brand misrepresentation, counterfeiting and unethical recruitment practices as major challenges affecting its operations and reputation in the Nigerian market.

Solesi disclosed that QNET had collaborated with the National Agency for the Prohibition of Trafficking in Persons (NAPTIP), Economic and Financial Crimes Commission (EFCC) and Nigeria Immigration Service over the past one to two years to address the challenges.

He said the company was particularly concerned about individuals allegedly using its name to engage in fraudulent activities, adding that some of the cases had already resulted in prosecution.

According to him, counterfeiting in major commercial centres, including Alaba Market, and illegal recruitment practices involving individuals from neighbouring West African countries were among the issues requiring stronger enforcement.

He explained that QNET had established an internal compliance structure to monitor the activities of its independent representatives and ensure adherence to ethical business standards.

Solesi likened the representatives to independent shop owners operating within a business network, stressing that the company expected them to uphold its guiding principle, RISM, which means Rise Yourself to Help Mankind.

“NAPTIP is working closely with the company’s internal compliance team to weed out bad actors,” he said.

Expressing concern over negative reports and misleading information about QNET circulating online, Solesi appealed to journalists to help distinguish the company’s legitimate business operations from the activities of individuals allegedly abusing its identity.

“When you Google QNET, you often find different stories and misrepresentations of the company. We are not asking you to blindly defend QNET. Rather, we ask that you let the public know that bad actors are taking advantage of our name.”

He disclosed that several individuals accused of fraudulent activities were undergoing prosecution, expressing optimism that the legal process would help establish accountability and address public concerns about the company.

“Several of these individuals are currently being prosecuted, and we are hoping the court processes are fast-tracked so we can show the public that we are actively tackling this and clear our name in the coming months,” he said.

Also speaking, QNET’s Regional General Manager for West and Central Africa, Cherif Sarr, explained that the company operates in Nigeria through its exclusive local partner, TransBlue Limited, with offices in Lagos and Abuja.

He said the company manages logistics, customer service and product delivery through established partnerships, including DHL, to support its operations and ensure efficient distribution.

Sarr said QNET’s activities across West Africa were driven by its commitment to entrepreneurship, economic empowerment and the promotion of health and lifestyle innovations.

“QNET’s mission remains rooted in economic empowerment, entrepreneurship, and community impact across Nigeria and the wider African continent,” he said.

In another development, the company showcased new products under its Amezcua wellness technology range, highlighting its investment in lifestyle and personal wellness solutions.

QNET’s Country Sales Executive, Mr Nkemakolam Eloagu, introduced the products, which include ChiPendant 4, E-Guard X, Bio Disc 3 and BioLite 3.

He described ChiPendant 4 as a wearable personal device designed to harmonise the body’s biofield and mitigate the effects of electromagnetic fields (EMF), including exposure associated with 5G technology.

The E-Guard X, he explained, is a microchip sticker designed for everyday electronic devices such as smartphones, Wi-Fi routers, televisions and laptops, with the company claiming it helps minimise radiation exposure and associated fatigue.

The Bio Disc 3 was presented as a wellness product designed to restructure water molecules, with claimed benefits relating to cellular hydration, energy levels and general vitality.

Similarly, BioLite 3 is a portable light therapy device that uses red, green, blue and white light alongside infrared technology. According to the company, it is designed to support pain relief, muscle recovery, inflammation management and sleep regulation.

The company said the products formed part of its wider portfolio of wellness, skincare, lifestyle and technology-based offerings.

However, the health and radiation-protection benefits attributed to the products were presented as company claims and were not independently established at the media session.

Sharing her experience, Thelma Ilems, a VCON journalist with Eleven 11 Consult Limited, recounted her visit to QNET’s international convention in Malaysia, where she said she observed the company’s operations and product offerings.

She noted that QNET’s product portfolio extended beyond wellness solutions to include skincare and high-end jewellery.

Ilems encouraged Nigerians to look beyond sensationalised online reports and seek information about the company’s operations and products.

“I urge the public to look past sensationalised online narratives. We have gone outside to see the company in Malaysia,” she said.

QNET said it would continue working with relevant authorities to address fraudulent activities associated with its brand while expanding its business operations and product offerings across Nigeria and other African markets.

The company also urged the media to promote balanced reporting on its activities, particularly as it seeks to address public concerns and strengthen confidence in its operations.